How did the BetterLife Awards work?

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What did BetterLife Award Winners receive?

ONE Grand Prize winner:
$12,500 to give to a nonprofit of his/her choice

FOUR Platinum winners:
$5,000 to give to a nonprofit of their choice

FOUR Gold winners:
$1,250 to give to a nonprofit of their choice

FOUR Silver winners:
$500 to give to a nonprofit of their choice

FOUR Bronze winners:
$250 to give to a nonprofit of their choice